Savvy

The Indian women, especially in cities, have undergone a sea-change over the last few years in terms of attitude, interest, activities and ambition. Savvy has kept pace with this remarkable change and has propagated it by giving women a platform from which they can speak about their experiences and communicate directly to the readers - speaking woman to woman, heart to heart and mind to mind. Often, we have seen that however well-intentioned and pro-women, the law, it is defeated in its practical application by rigid social attitudes, as in the case of rape, dowry deaths and other such crimes perpetuated against women.Savvy also believes that fashion, beauty and cooking are an integral part of an Indian woman’s lifestyle. Innovative designs created by well known and not so well known designers from all over the country are featured in Savvy bringing to the reader a range of fabrics styled in the latest trends. Accessories, jewellery and cosmetics are another aspect of fashion that finds a prominent place in the magazine